Vision to be the cement company of choice offering the best quality and service.

 

Mission to be recognized as a reliable cement producer and supplier; committed to exceed the expectations of our stakeholders through high quality products and services, an efficient multi-skilled team focused on our core business, and supported by the latest technologies. 

 

We will execute our mission by standing firm around our core values and the beliefs that reflect what is truly important to us as an organization. These are not values that change from time to time but rather they are the foundations of our company culture:

 

• Stakeholders: Our clients and stakeholders are the reason of our being and we work to meet their expectations and provide them with the added value products and services they need.

 

• Quality: We stand for high quality standards in all our processes, products and services, knowing that excellence and high standards are the only possible way to succeed and deliver value to our clients.

 

• Safety: A safe environment, a safe product and a safe organization are our commitments.

 

• Transparency: Long-term profitable growth can only be built on an organization that is clear and transparent in our dealings with customers, employees and any other stakeholders.

 

• Integrity: Committed to interact with our stakeholders according to our value system and principles.

 

• Technology: We believe that innovation and high efficiency are part of our competitive advantage. That can only be achieved through the use of the latest technologies.